Jim Cain

Posts by Jim Cain

In some ways, Napkyn feels very similar in 2020 to the idea I wrote on a cocktail napkin back in 2008.  We’re a firm that only works with data, and we focus on providing direct value to decision-makers inside large businesses. The decisions we’ve made about evolving our practice over the last decade or so […]

Thirteen months ago, there was a common refrain when we were talking to customers and prospects about all the benefits of the Google Analytics 360 stack. They often said, “We like and use the tools, but it doesn’t feel like they are really ready for the large enterprise.” Part of this concern was easily sorted […]

The year was 2009.  It was the worst week of the great recession.  I had just lost my job, with extreme prejudice, an hour before my future wife and I headed to the lawyer’s office to close on our first home that we could no longer afford.   It was a time where only a […]

While we don’t deliberately create these lists, every year over the holidays we have the time and space at the office to talk shop, what our big wins were for the year, what we could have done better, and what we’d like to do next.  Inevitably, we start talking about ‘things we wish were happening’. […]

It’s been an exciting year at Napkyn Analytics: we launched our Attribution Enablement programs; launched Data Stack, a new company taking our Google licensing practice to the next level; and brought on a bunch of amazing new customers.  We have new programs in the works, and case studies on the way. But with major growth […]

In every discipline there are truisms that are well known by all but never discussed in public. There are several in our industry (place ad industry reporting joke here …) but one of the most pervasive is around the never ending disagreement between the IT department and the marketing department, especially when it comes to […]

Dear Internet, As I’m sure you are, everyone at Team Napkyn is looking forward to a few weeks of holiday time off and fun in the sun (or as it’s known in Ottawa: Woe in the Snow). We’ve had a firecracker of a 2017 and continued to grow and learn a lot.  A huge holiday […]

Google Analytics can do what? 3 examples of advanced data upload for ecommerce

by Jim Cain

While Google Analytics (GA) has millions of enthusiastic users, there is still an unfortunate opinion in large businesses that it isn’t ‘ready for prime time’ in the enterprise. This is no longer the case. GA is much easier to implement, more cost effective and in many ways way more powerful (I’m looking at you attribution) […]