March 4, 2019 -
The year was 2009. It was the worst week of the great recession. I had just lost my job, with extreme prejudice, an hour before my future wife and I headed to the lawyer’s office to close on our first home that we could no longer afford. It was a time where only a […]
January 16, 2019 -
While we don’t deliberately create these lists, every year over the holidays we have the time and space at the office to talk shop, what our big wins were for the year, what we could have done better, and what we’d like to do next. Inevitably, we start talking about ‘things we wish were happening’. […]
September 6, 2018 -
It’s been an exciting year at Napkyn Analytics: we launched our Attribution Enablement programs; launched Data Stack, a new company taking our Google licensing practice to the next level; and brought on a bunch of amazing new customers. We have new programs in the works, and case studies on the way. But with major growth […]
August 1, 2018 -
Earlier today we had a ‘hello world’ moment for a new company in the Napkyn corporate family (Data Stack website HERE, Twitter HERE), and I wanted to take a quick opportunity to explain what we’re up to and why we think it’s good for the analytics community and Napkyn. As you may be aware, we […]
January 23, 2018 -
In every discipline there are truisms that are well known by all but never discussed in public. There are several in our industry (place ad industry reporting joke here …) but one of the most pervasive is around the never ending disagreement between the IT department and the marketing department, especially when it comes to […]
December 22, 2017 -
Dear Internet, As I’m sure you are, everyone at Team Napkyn is looking forward to a few weeks of holiday time off and fun in the sun (or as it’s known in Ottawa: Woe in the Snow). We’ve had a firecracker of a 2017 and continued to grow and learn a lot. A huge holiday […]
March 31, 2015 -
As analysts, we spend lots of time crunching data in Microsoft Excel. This has led to Napkyn’s strong reputation around high-value, at-a-glance digital performance dashboards in Google Analytics. There are a number of reasons we’re great at Excel dashboards, but a big one is around how we can refresh a large report in minutes instead […]
January 22, 2015 -
While Google Analytics (GA) has millions of enthusiastic users, there is still an unfortunate opinion in large businesses that it isn’t ‘ready for prime time’ in the enterprise. This is no longer the case. GA is much easier to implement, more cost effective and in many ways way more powerful (I’m looking at you attribution) […]
January 5, 2015 -
Happy 2015 everyone! I tend to write at least one blog post a year where I promise that we will get better at consistent blogging. We are just too darn busy doing analysis to remember to blog about it, and it’s a shame — we have a lot to share. While I hope we step […]
December 17, 2014 -
Digital Analysts are in high demand, and there really aren’t that many of us–yet. I get asked often by prospective analysts about how someone can advance their career in this industry. I also get asked often by firms looking hire or develop a ‘senior analyst’ what the best steps are. The breakdown below illustrates the […]
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