January 3, 2023 -
To date myself a little, I vividly recall reading the blog post from Avinash Kaushik called “The 10/90 Rule for Magnificent Web Analytics success”. This was in the earlier days of digital analytics, when it was still called ‘web analytics’, and a small group of prominent bloggers and the nascent Web Analytics Association were starting […]
September 12, 2022 -
The last in our Flashback Flash forward series by Jim Cain. For each segment you can watch the video or read the transcript located below. Data is an asset. The more an organization, and analysts/marketers in the organization, start to think about data as something that you paid for, you created, you should own, and […]
August 29, 2022 -
Part Three in this series. Read Part 1 Flashback: Data Analytics Infrastructure 1995-2015 and Part 2 Flash Forward: Data Analytics Infrastructure: 2023 I gave a talk on this subject a couple of months ago to a room of analysts, and I asked for a show of hands of people whose businesses were in the process […]
August 18, 2022 -
This is a continuation of last week’s post Flashback: Data Analytics Infrastructure: 1995-2015 Big changes started happening several years ago when Apple started making significant changes to their Safari browser to deprecate certain types of third-party and first party cookies. Now Google has said, in 2023 their browsers will also move towards a cookieless world. […]
August 10, 2022 -
Part 1 of a series based on my talk at the 2022 Marketing Analyics Summit. Watch the video or read the transcript below. Transcript Let us go back to 1995. Will Smith is still cool, e-commerce is a thing, albeit a brand new thing, and larger businesses are starting to buy, and invest into their […]
May 2, 2022 -
There are a lot of things happening right now that have a lot of people worried: GA4, the end of current GA, using or not using GA in Europe, the list goes on. But I don’t think any of these are the real issue. The real issue is, why are things changing so quickly right […]
February 11, 2022 -
As you may have noticed in my last post, some of the predictions we were making about how ‘21 would roll out were wrong, and a big part of that was due to changes in timing. Specifically, Google’s timing changes on FLoC, a key component of their move towards a more privacy focused and cookieless […]
January 20, 2022 -
Hi All, and thanks for coming to check out some Napkyn content as you kick off your new year. If you keep an eye on us, you’ll know it’s been a pretty exciting last few months. I’m an employee for the first time in 13 years, which is a bit of a trip. Frankly i’m […]
October 18, 2021 -
If you’re still reading this series you seem to have bought into my illustration of the problem with why data projects fail in most businesses. If no one owns data in the way I’ve described in previous posts (see a complete list at the end of this post) then any data initiative will get caught […]
September 30, 2021 -
If you missed Part 1 you can read it here. In Part 1 of this post I talked about the battle around data that is occurring between departments in almost every company – collecting it, accessing it, sharing it, governing it, etc.- in order to use it to transform the business. I explained the problems […]
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