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Latest Insights from Napkyn
Latest Insights
from Napkyn
Latest Insights from Napkyn
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.
Why Manual Data Checks are Essential for Accurate CLTV Predictions
Why Manual Data Checks are Essential for Accurate CLTV Predictions
Why Manual Data Checks are Essential for Accurate CLTV Predictions
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Aug 20, 2025
Aug 20, 2025
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How can GA4 Data be supercharged with Generative AI in BigQuery?
How can GA4 Data be supercharged with Generative AI in BigQuery?
How can GA4 Data be supercharged with Generative AI in BigQuery?
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Aug 13, 2025
Aug 13, 2025
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How Google’s Machine Learning Tools Turn Data Into Predictive Power
How Google’s Machine Learning Tools Turn Data Into Predictive Power
How Google’s Machine Learning Tools Turn Data Into Predictive Power
Lisa Ying
Lisa Ying
Lisa Ying
Lisa Ying
Manager, Data Solutions
Manager, Data Solutions
Manager, Data Solutions
Manager, Data Solutions
Aug 6, 2025
Aug 6, 2025
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Your Ultimate Website Relaunch Checklist: Keep GA4 & GTM Tracking Alive (Without Losing Your Mind)
Your Ultimate Website Relaunch Checklist: Keep GA4 & GTM Tracking Alive (Without Losing Your Mind)
Your Ultimate Website Relaunch Checklist: Keep GA4 & GTM Tracking Alive (Without Losing Your Mind)
Ketul Dave
Ketul Dave
Ketul Dave
Ketul Dave
Implementation Specialist
Implementation Specialist
Implementation Specialist
Implementation Specialist
Jul 23, 2025
Jul 23, 2025
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BigQuery Cleanup Guide: Optimize Storage, Reduce Costs, and Improve Data Governance
BigQuery Cleanup Guide: Optimize Storage, Reduce Costs, and Improve Data Governance
BigQuery Cleanup Guide: Optimize Storage, Reduce Costs, and Improve Data Governance
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Jul 16, 2025
Jul 16, 2025
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New Shopify and Google App Tracking Setup - FAQ For People in a Hurry
New Shopify and Google App Tracking Setup - FAQ For People in a Hurry
New Shopify and Google App Tracking Setup - FAQ For People in a Hurry
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Jul 4, 2025
Jul 4, 2025
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How to Use BigQuery to Get Powerful Marketing Insights from Google Marketing Products and First-Party Data
How to Use BigQuery to Get Powerful Marketing Insights from Google Marketing Products and First-Party Data
How to Use BigQuery to Get Powerful Marketing Insights from Google Marketing Products and First-Party Data
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Jul 2, 2025
Jul 2, 2025
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Advanced GA4 Funnel Reports: Setup, Analysis & Optimization Guide
Advanced GA4 Funnel Reports: Setup, Analysis & Optimization Guide
Advanced GA4 Funnel Reports: Setup, Analysis & Optimization Guide
Hasan Alanam
Hasan Alanam
Hasan Alanam
Hasan Alanam
Manager, Data Solutions
Manager, Data Solutions
Manager, Data Solutions
Manager, Data Solutions
Jun 25, 2025
Jun 25, 2025
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How to Unify Web and App GA4 Data in BigQuery for Reliable Cross-Platform Analytics
How to Unify Web and App GA4 Data in BigQuery for Reliable Cross-Platform Analytics
How to Unify Web and App GA4 Data in BigQuery for Reliable Cross-Platform Analytics
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Jun 18, 2025
Jun 18, 2025
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Web vs. App Tracking in GA4: Key Differences, Tools & Best Practices
Web vs. App Tracking in GA4: Key Differences, Tools & Best Practices
Web vs. App Tracking in GA4: Key Differences, Tools & Best Practices
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Jun 11, 2025
Jun 11, 2025
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How to Track iFrame Content with GTM and GA4 Using postMessage
How to Track iFrame Content with GTM and GA4 Using postMessage
How to Track iFrame Content with GTM and GA4 Using postMessage
Rob English
Rob English
Rob English
Rob English
Lead Implementation Specialist
Lead Implementation Specialist
Lead Implementation Specialist
Lead Implementation Specialist
Jun 4, 2025
Jun 4, 2025
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Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?
Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?
Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Jun 3, 2025
Jun 3, 2025
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Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know
Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know
Server-Side Tagging (sgtm) with Google Tag Manager: What Marketers and Developers Need to Know
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Ricardo Cristofolini
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
Senior Implementation Specialist, Data Solutions
May 28, 2025
May 28, 2025
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Strengthen Your First-Party Data Strategy with Google Ads Data Manager
Strengthen Your First-Party Data Strategy with Google Ads Data Manager
Strengthen Your First-Party Data Strategy with Google Ads Data Manager
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
May 27, 2025
May 27, 2025
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What You Need to Know About GA4’s New Cross-Channel Budgeting Tools
What You Need to Know About GA4’s New Cross-Channel Budgeting Tools
What You Need to Know About GA4’s New Cross-Channel Budgeting Tools
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
May 22, 2025
May 22, 2025
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Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
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Connect with us and start shaping your brand's tomorrow.
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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com