Hollis Bowman

Senior Analyst and Google Analytics 360 Practice Lead

Hollis Bowman is Napkyn Analytics' Practice Lead for Google Analytics 360. As a senior member of our Analyst Team, Hollis' specialty is working with our clients to turn questions into data and data into answers.

Posts by Hollis Bowman

If you’re someone making decisions about digital marketing, chances are you work with a number of different solution providers who were each hired in pursuit of the same fundamental goal — to help you improve your company’s digital performance.  Chances are also pretty good that each of these hard-working vendors provides performance reporting as part […]

In the previous entry in this series on Roll-Up Reporting for Google Analytics 360, I went over the more strategic considerations of how and why you might build a Roll-Up of existing GA web properties. Now that you have the foundations sorted out, you’re ready to build against your plan. The mechanics of building a […]

Co-authored by Ed Finn and Pat Cooney. Recently, Apple made changes to the way that Safari 11 will handle cookie data. Apple calls this Intelligent Tracking Prevention. These changes will significantly effect advertisers and vendors who make extensive use of third party cookie data. Generally speaking, if you’ve been using third party cookies to send […]

The day Google announced Google Analytics 360 Roll-Up Reporting I was super excited. Finally, a way to consolidate enterprise data without disrupting the delicate ecosystem of how other teams access and use the same data. The benefits of using Roll-Ups are huge: They support a cleaner analytics deployment and easier governance by removing parallel trackers; reduce hit […]

Professionals who have been doing the same thing for a long time tend to take a lot of simple things for granted. No matter what analytics tool I’m using or what sort of website I’m working with the rules of the road are basically the same. I’m used to driving on the right side of […]