July 22, 2019 -
TL;DR: Most of what a web analyst can (and should!) do is still possible in the world of ITP 2.1 and 2.2. Apple’s Intelligent Tracking Prevention (ITP) 2.1 released in February this year. Just as people were starting to get their bearings the most current version, ITP 2.2, rolled out. The web was a flurry of activity […]
March 5, 2019 -
By Ed Finn & Chris Wright Napkyn works with enterprise marketing and ecommerce teams, which means we often have our attention fixed on online acquisition and online conversions. But, as we all know, the purchase journey isn’t limited to the web. After getting initially inspired, a customer can learn about your product across multiple web […]
February 19, 2019 -
Yes, you read the title right. If you landed here then you may have been looking for a solution to the often blogged about “Paypal Referral Exclusion Fix”. What you’ve probably found so far is a common treatment for a common problem: Default reporting shows a disproportionately large amount of revenue attributed to the source/medium […]
December 5, 2018 -
You are an informed marketing leader. You know how to make your website and marketing technology work for you. You understand how good data informs the needs of your business and helps you take effective action. You know that marketing measurement is an iterative process, and have selected your next goals for data enrichment. You’re […]
June 22, 2017 -
Yesterday, I had my first speaking gig at eMetrics Chicago. A team member and I flew down and surrounded ourselves with peers, strangers, and old friends to talk about the problems we are struggling with, the ideas in our rear-view mirrors, and speed bumps we anticipate next. There were a lot of good speakers, but […]
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