Webinar Alert: 4 Hats & 4 Steps to a World-Class Marketing Data Program

by Tara Landry

Tuesday, March 28: 10AM PT, 11AM MT, 12PM CT, 1PM ET


One of the hardest parts of getting a digital measurement program off the ground is just how new these types of initiatives are. While there are few people experienced in running a major project of this type, there ARE four archetypes of worker that are required to create success. Let Napkyn help you ‘wear a lot of different hats’ to get your marketing data program launched in four key steps.

From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you’ll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.


Napkyn Founder and CINO, Jim Cain



  • Director/Sr Mgr Analytics
  • Director/Sr Mgr Marketing
  • Director/Sr Mgr Media Marketing Manager
  • Digital Marketing Manager
  • Media Coordinator
  • Anyone who owns analytics and /or is responsible for marketing data, reporting, media activation


Tara Landry

Marketing Manager

With more than 20 years of experience as a marketing communications professional, Tara has in-depth campaign experience from conception to analysis and is passionate about content, translating marketing ideas across all organizational levels, and punk rock.

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