Realtime Reports in Google Analytics 4

by Napkyn Analytics

Realtime lets you monitor activity on your app or website site as it happens. It lets you see not only how users enter the conversion funnel, but how they behave once they’re there, for example:

  • The number of users during the last 30 minutes (per minute).
  • Users by source, medium, or campaign: Where your users are coming from.
  • Users or new users by audience: Who your users are.
  • Users by page title or screen name: Which content they engage.
  • Event count by event name: Which events they trigger.
  • Conversions by event name: Which conversions they complete.

How to Access the Realtime Report

Accessing the Realtime report could not be easier, just Click Reports > Realtime in the left navigation.

Image of Realtime in the left navigation

How to  Use Realtime

With Realtime, you can immediately and continuously monitor the effects that new campaigns and site changes have on your traffic:

  • See whether a one-day promotion is driving traffic to your site or app
  • Monitor the immediate effects on traffic from a blog/social network post or tweet
  • Monitor whether new and changed content on your site is affecting traffic
  • Verify that the tracking code is working on your site or app

Comparisons

Comparisons let you evaluate subsets of your data side by side. For example, you might compare all data generated by Android devices and all data generated by iOS devices, how users 18-24 compare to your overall user base, or how two different campaigns compare to each other.

Click to create a custom comparison.

Click one of the bubbles on the map to create a comparison of all users to users in that particular city.

User snapshots

Click View user snapshot at the top of the report to see a snapshot of data for a single user.

A snapshot includes information about the user’s device, app version, and location, along with the top events the user triggered, and the relevant user properties.

Click the arrows in the first card at the top of the report to change the snapshot from one user to another.

Things to keep in mind

User processing

Realtime lets you see:

  • ‘Users in Last 30 Minutes’, which shows all users on your site or app
  • ‘New users’, which shows users on your site or app for the first time
  • ‘Users’, which shows returning users who have been processed by Analytics

New users and returning users who haven’t been processed are excluded from the ‘Users’ count.

App data

App data is batched to conserve battery life, so you may notice delays. Batching typically occurs on the order of minutes.

No data

If you don’t see any data in your Realtime report, it’s possible that there are no active users.

Napkyn Analytics

Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

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