How to Use Google Tag Assistant Support in Google Ads

by Napkyn Analytics

Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus more on the “How To” side of things for one of the new features, Tag Assistant Support. .

Tag Assistant helps confirm your conversion tags are working properly by diagnosing issues with your conversion actions such as unverified conversion actions, inactive tags, or no recent conversions. You’ll be able to see, in real time, which conversion actions are properly being measured. And – it can be launched directly from your account.

Test your conversion actions in just 4 steps:

How to use Tag Assistant from your Google Ads Account:

  1. Sign in to your Google Ads account.
  2. In the upper right corner, click the tools icon , and under “Measurement”, click Conversions.
  3. In the conversions summary table, look in the “Tracking status” column for “Unverified” or “tag inactive” statuses.
  4. Click Troubleshoot in the “Actions” column.
  5. Click Get Started to open the Tag Assistant window. This will open a new window.
  6. Enter the URL of the web page you want to troubleshoot. It’s best to use a landing page or home page instead of the conversion page URL directly. Once you visit the landing page, you can navigate to the conversion page.
  7. Click Connect. This will open your web page in a new browser tab. The conversions summary table and Tag Assistant window will remain open for use later on. Do not close these tabs.

Note: If you use Google Tag Manager you may need to enable your Tag Manager container for debugging before proceeding. Return to the Tag Assistant window and click Debug live version, then go back to the window containing your website.

  1. Tag Assistant will guide you through the steps to verify the conversion action and provide feedback on each test. Once you have triggered the conversion actions you’d like to test, you can click Finish. Or, if you believe you triggered your conversion and Tag Assistant did not show that, you can click I thought I already triggered it.
    • You can click and drag the Tag Assistant badge anywhere on the page, or minimize it, to view and test your web page.
  2. After you click Finish, the Tag Assistant badge and your web page will close. The results of your testing will open in the Tag Assistant window. The Results of troubleshooting page will show the results of the original conversion action you tested, as well as any other conversion action you tested. In this page, you can view additional information about each conversion action that was verified.
  3. Click Close Tag Assistant when you are done. Tag Assistant will return you to the Google Ads conversions summary page.

Once you have closed Tag Assistant, the conversion actions table will refresh. Verified conversion actions will appear as “no recent conversions”. When the web page does receive conversions, the status will change to “Recording”.

Napkyn Analytics

Digital Analytics Consulting & Engineering Company

Napkyn Analytics is a digital analytics consulting and engineering company that provides services across Data Enablement, Data Quality, Data Analysis and Data Activation.

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