On-Demand: Data is a 4 Letter Word

by Tara Landry

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level is hitting 11.

But there is a solution. In March of this year, Napkyn Founder & CEO, Jim Cain unveiled The 4 C’s For Executives. A framework he developed over a ten year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, ‘big data’ & ‘data science’ into progress and results.

Since then, Jim has been applying the 4 C’s to different use cases and presenting his findings at conferences across North America.

In this on-demand webinar, Jim applies The 4 C’s to the third-party cookie deprecation and 2023 extinction use case, demonstrating how the 4 C’s can be used to effectively plan for, and address 3rd party cookie extinction.

Watch the recording

This recording is a must for:

  • Anyone impacted by the depreciation and upcoming extinction of the cookie.
  • Anyone accountable for making data-driven decisions based on data derived from third and first-party cookies.
  • Anyone invested in any or all steps in the digital ad process.
  • Anyone looking for a framework that can be applied not only to thriving in a cookie-less world, but to every data initiative moving forward.

Watch the recording

Tara Landry

Marketing Manager

With more than 20 years of experience as a marketing communications professional, Tara has in-depth campaign experience from conception to analysis and is passionate about content, translating marketing ideas across all organizational levels, and punk rock.

See more posts from Tara