On-demand: AdTech Privacy Webinar with Googe
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May 31, 2021 -
Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic including Google’s perspective on what is happening in the world of AdTech Privacy.
Followed by the Fireside Chat is a presentation by Napkyn’s Solution lead, Joy Brazelle. She walks through how you can continue to measure success and build your brand once cookies are no more. The webinar concludes with a Question and Answer with Sharen, Jim, and Joy.
What’s Covered?
Know the facts: What’s happening now and what is about to happen.
Understand the impact of the demise of the cookie How to effectively communicate and plan for the changes.
Identify opportunities for successful measurement without cookies Keep calm and keep monitoring, understanding, and approving.
Who Should View?
- Marketing Executives
- Marketers
- Advertisers
- Search Engine Marketing Managers
- Brand Managers
- Business Analysts
- Data Analysts
- Implementation Specialists
- Anyone with an interest in learning more about navigating the cookie-less world.
Takeaways
Anyone who views will receive:
- A link to the recording Napkyn’s AdTech Privacy Guide series (3 books)
- AdTech Privacy Glossary
- Napkyn’s Transitioning to GA4 Guide Book
