AdTech Privacy Webinar: What You Need to Know to Continue to Measure Success in a Cookie-less World
May 3, 2021 -
Because of the ever-increasing focus on an individual’s protection, the world of data capture, personalization, and user identification is changing almost daily. Right now, there is so much going on, the online measurement world is in quite a state of flux.
Join Napkyn Analytics’ Joy Brazelle for this webinar and explore the ins and outs of the changes in privacy legislation and more importantly how you can continue to measure the success of your marketing programs despite these changes.
Know the facts: What’s happening now and what is about to happen.
Understand the impact of the demise of the cookie
How to effectively communicate and plan for the changes.
Identify opportunities for successful measurement without cookies
Keep calm and keep monitoring, understanding, and approving—
Who Should Attend?
- Search Engine Marketing Managers
- Brand Managers
- Business Analysts
- Data Analysts
- Implementation Specialists
- Anyone with an interest in learning more about navigating the cookie-less world
All attendees will receive:
- Training material covered during the webinar
- A link to the recording
- Napkyn’s AdTech Privacy Guide series (3 books)
- AdTech Privacy Glossary
- Napkyn’s Transitioning to GA4 Guide Book