AdTech Privacy eGuide: A Simplification of the Latest Cookie Updates
April 23, 2021 -
And the Impact to Digital Advertising
The data captured and stored in cookies has enabled marketing tactics like direct response, audience segmentation and attribution to thrive.
With the ‘extinction’ of cookies, both first and third-party, alternative marketing approaches, like contextual marketing, first-party data, people-based marketing, and machine learning are becoming increasingly appealing and gaining (regaining) momentum. It is a very good time for businesses to leverage the first-party data they have. Businesses can take this data privacy regulatory pressure as an opportunity to invest in alternative and new options, such as data science and API solutions.
Table of Contents
- Current State
- Impact on the Industry
- Alternatives for Marketers
Download the eGuide
Download the “AdTech Privacy eGuide: A Simplification of the Latest Cookie Updates” free of charge.