Dual-Deploy Checklist: 20 Things to Keep in Mind While Creating a GA4 Property
March 18, 2021 -
Google has recommended dual-deploy for GA360 and GA4, which I’m sure has you asking a lot of questions like, “What is dual-deploy?”, “How difficult will it be? Where do I start?” and “What do I look for?” I won’t lie, it turns out you have to keep in mind a lot of things to leverage both property types to the fullest.
Dual-deploy – GA360 and GA4 implemented alongside leveraging mostly the same business requirements
In this guide, I would like to share 20 lessons we learned while drafting a measurement plan for one of the first dual-deployments of GA360 and GA4.
Measurement Plan – Marketing and UX central source of business requirements and analytical implementation
We had to create a NEW measurement strategy that was covering GA360 implementation along with GA4 implementation for a website and an app whose functionality was very closely aligned.
You can treat this guide as a CHECKLIST when you go over your strategic measurement planning session to avoid some inconsistencies between the platforms and KPI tracking.