The World of Analytics: Looking Back at 2020 and Ahead to 2021 Part 2
February 5, 2021 -
This is Part 2 of the “World of Analytics” interview with Napkyn COO Nish Patel, and CEO, Jim Cain.
Part 1 focused on 2020 and events that occurred that impacted analytics; including new legislation, COVID 19, and the beginnings of the cookieless world.
In Part 2, Nish and Jim discuss artificial intelligence and machine learning, Google Analytics 4, and predictions for the future of analytics.