Evolving Customer Capabilities With Google Cloud
July 21, 2020 -
In some ways, Napkyn feels very similar in 2020 to the idea I wrote on a cocktail napkin back in 2008. We’re a firm that only works with data, and we focus on providing direct value to decision-makers inside large businesses.
The decisions we’ve made about evolving our practice over the last decade or so have always been tied to delivering immediate impact and insights to our clients. It’s why we built our data infrastructure team 6 years ago, and why we decided to focus in on the Google stack a few years later.
In fact, it is because of that cultural ruthlessness about value that we have historically pushed back on requirements that included the phrases ‘big data’, ‘data science’, and ‘cloud computing’. Over the last several years, we’ve felt that many requirements for data science could be solved better by focusing on creating better data at the source, and using the tools you already have to the fullest extent.
(If you’ve ever been involved in a data science project where 80% of the time spent was on data cleanliness you know what I’m talking about.)
The last few years have seen data science begin to move out of the ‘hype cycle’. Instead of being treated like a panacea for all business problems (“I dunno, get the data science team to look at it”), we’re seeing a lot more businesses look at cloud data initiatives as another high value arrow in their quiver. And that’s where we want to be.
For the last few years, we’ve been quietly building up our capabilities, references, and in-house intellectual property around data science and cloud computing. We didn’t forget about what makes us Napkyn – our approaches and products are designed to both add value and meet the quality and governance standards that companies need in 2020.
To cap things off, last week we became a certified Google Cloud partner. This is not an easy certification to get. I’m proud of the team for achieving this, and I feel strongly that this is as big a deal as when we got our Google Analytics certification a decade ago.
We’re focusing on Google Cloud because of their world class approach to helping solve business problems with data, which is reflected in the products they build.
Are we still a world class Google Marketing Platform shop? Yes. However, we’ve also moved out of bounded tools and stacks to a place where we can focus on the problems our customers have first. With this new certification, we’ve completed the move from a ‘web analytics’ company, to a ‘data’ company and we can’t wait to show you what we’re capable of.