Exclusive Webinar: Introducing The Google Marketing Platform, By Google, Jellyfish & Napkyn Analytics

by Alex Reid

Google yesterday announced the upcoming launch of its Google Marketing Platform, which will integrate the digital marketing power of the DoubleClick stack with the Google Analytics 360 Suite of products. In order to help our clients and community navigate this new technology, we’re excited to share that we have partnered up with the Google Go-to-Market Team and DoubleClick leader Jellyfish Agency to host an exclusive webinar to showcase the new platform user interface, explain the new features and capabilities, and provide practical use cases on what this means to marketers, advertisers, and analysts everywhere.

Introducing The Google Marketing Platform
Presented By Google, Jellyfish, And Napkyn Analytics

July 16 11am pst / 2pm est
Register Here

Join Us To Learn:

  1. New technology features and integration capabilities, plus a UI demo from Google
  2. Next generation advertising capabilities and use cases, from the digital marketing experts at Jellyfish
  3. Ways to leverage GA360 for more targeted marketing and fresh insights that your CMO cares about, from the analytics experts at Napkyn Analytics

What Is The Google Marketing Platform?

In case you missed it, the integration of Google’s DoubleClick and GA360 Suite technology under the GMP umbrella is the result of a large strategic initiative for Google to be best-in-market at helping the world’s largest marketers and advertisers compete with analytics. Their primary goal for this platform integration is for marketers and advertisers to be able to tie a more direct line between how their media investments in DoubleClick contribute to the achievement of more meaningful business objectives, while also being able to leverage valuable audience data in GA360 to drive more targeted and relevant campaigns.

What’s Next?

Updates will be released to customers publically on July 24th. Users of Google Analytics 360 and DoubleClick will see a new look, a new home experience, and the launch of the Integration Center – a portal to discover, review, and create new product-to-product integrations.

Changes to advertising products is also happening as part of the launch. This includes:

  • Search Ads 360 – a rebranding and evolution of DoubleClick Search
  • Display and Video 360 – incorporates the capabilities of DCM, DBM, Data Studio, and AudienceCenter (formerly positioned exclusively as a Data Management Platform) into one offering to help marketers execute ad campaigns in one place

Campaign Manager and other DoubleClick products will be transitioned out as Display & Video 360 gets developed.

Where You Can Learn More

Join our webinar with Google and Jellyfish on July 16 at 11am pst/2pm est for a UI walkthrough and full consultation on what GMP means to advertisers and analysts.

Google will also be livestreaming the first viewing of GMP during Google Marketing Live on July 10, and you can register here.

How Can Napkyn Help?

The Napkyn Analytics team is proud to be a Certified Google Marketing Platform Sales Partner and we continue to be a Premier Sales and Solution Partner to Google. As a whitelisted beta tester for the GMP, we look forward to helping guide our clients through the opportunities the Platform presents, and helping them take advantage of new features and capabilities as the technology evolves over time. Contact us to chat about how we can help.

Alex Reid

Lead, Marketing and Partnerships

As the Lead of Marketing and Partnerships at Napkyn Analytics, Alex is responsible for continuously developing Napkyn's leadership position in the industry of digital measurement, and managing our relationships and opportunities with our most strategic industry partners including Google, Tealium, and ObservePoint. Connect with Alex on LinkedIn and Twitter! https://www.linkedin.com/in/alexandradreid/ @TechAlly