E-tailers Against Hunger kicks off this fall

by Jim Cain

I am working on the follow up post to the Moore’s Law piece, but in the interim I wanted to write a brief post to ask a quick few questions:

  • Are you an online retailer?
  • Do you want to grow your conversion rate?
  • Do you use PayPal?
  • Do you want to help starving children?

Nuff said.  If you answered the first two questions with ‘Yes’, click here and sign up for the World Food Program’s partnership with PayPal – called E-tailers Against Hunger – for Global Hunger week in October of this year.

The program works like this:

When someone is making a purchase on your site with PayPal, they have the ability to add one dollar to their purchase to support the WFP.

This dollar will feed a kid for a week.

Now research done by PayPal has shown that 75% of Americans think the companies they shop from should have causes they support, and that having causes supported by your business has a definitive impact on your conversion rate.

I think that tying specific causes to specific payment types will potentially have a negative impact on conversion rates (i.e.  I don’t use PayPal, but I don’t want to be a jerk and not support the WFP – I don’t feel like buying anymore…).

But I was told by members of the PayPal and WFP teams that this issue was being addressed so that anyone could contribute with any payment type.

Sometimes I pitch my ideas pretty hard, but this one should sell itself.

If you sell online and use PayPal, make sure you are a part of the push behind this years Global Hunger week online fundraiser. If even 52 of your customers add a single dollar to a transaction with you, you have fed a hungry kid for a year.


Jim Cain

Chief Innovation Officer & Founder, Napkyn Analytics

Founding CEO of Napkyn Inc., it was Jim’s curiosity about how data can be leveraged by marketers that led to him establishing the company in 2009. He ideated, delivered and iterated all of the early services delivered by Napkyn to enterprise clients. Jim has a unique ability to connect the dots for where the industry and individual brands will and can go with their data-driven initiatives.

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