Who We Work With
Client Examples
BedBathStore.com
eCommerce
- Bedroom and bathroom home furnishing store based in New York, USA
- Sales: $10M – $25M
- Analytics tool: Google Analytics
Analysis Requirements:
What are our most valuable traffic sources?
What sort of email campaigns will prove to be most effective?
How can we increase conversion for new visitors?
The Napkyn Impact:
40% increase in ecommerce conversion rate
Decreased spend on underperforming vendors.
Increased conversion rate for identified underperforming segments using targeted content.
RVWholesalers.com
Business-to-consumer
- Top 3 National RV dealership wants to expand its reach across the United States and the world
- Sales: $1M – $3M
- Analytics tool: Google Analytics
Analysis Requirements:
What is the profile of someone who buys off the site compared to someone who fills in a ‘contact a salesperson’ form?
What impact are paid search campaigns having on revenue and lead-generation?
Are our secondary marketing efforts, like our blog and twitter, increasing our traffic?
Should we adopt any new tools to help improve our conversion rate?
The Napkyn Impact:
Created primary segmentation and KPIs against ecommerce and lead generation goals.
Created measurements for ROI on marketing activities.
Segmented visitor intent by medium and landing page to optimize visitor experience.
Identified analytics deployment errors and actions for correction.
Used client data to conceptualize remarketing campaign to attract repeat customers and increase revenue.
Napkyn delivers customized reporting and recommendations for:
- eCommerce
Optimize your website sales and conversion rates. - Business-to-business
Get more leads for your marketing team. - Multichannel merchants
Watch membership registrations and promote fundrasing events.
