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Beyond Data Analysis

Napkyn provides comprehensive, data-driven marketing solutions to ensure clients are driving maximum business impact. Our services are categorized into three core groupings:

Data
Foundations

Data
Activation

Data
Privacy

Data Foundations

Building the data infrastructure & systems integrations necessary to power effective marketing.

Analytics Platform Licensing

Data Infrastructure

Data Activation

Building the processes and best practices necessary to unlock the power of your data and drive more relevant & effective marketing.

Media Platform Licensing

  • DV360 Licensing & Support

  • SA360 Licensing & Support

  • CM360 Licensing & Support

Expert Media Consultation

  • Comprehensive Campaign Setup & Optimization Audits

  • Media Measurement Strategy Development

  • Dynamic Creative Strategy & Implementation

Media Campaign Management

  • Hands-On Media Campaign Management

  • AI-Powered Creative Development

Advanced Marketing & Media Analytics

  • Customer Segmentation, & Activation

  • Customer Propensity Modeling

  • Customer Lifetime Value Modeling

  • Media Mix Modeling

Data Privacy

Ensuring you have the appropriate safeguards & protocols in place to follow best practices and preserve user privacy.

Digital Data Privacy Assessment

  • Comprehensive Site Review Against Privacy Best Practices

  • Review of Consent Management Setup

  • Tag Management and Technical Implementation Assessment

  • PII Identification in Data Collection and Reporting

  • Gap Analysis and Remediation Planning

Data Collection and Usage Optimization

  • Consent Manager Implementation and Optimization

  • Google Consent Mode Deployment and Configuration

Privacy-First Data Governance

  • Data Minimization and Purpose Limitation Strategies

  • Data Retention and Deletion Protocols

  • Privacy Impact Assessments

Ongoing Privacy Monitoring and Management

  • Regular Privacy Assessments and Implementation Integrity Review

  • Privacy Training for Staff and Stakeholders

We are experts across the entire
Google technology stack.

Napkyn is a certified Google Marketing Platform and Google Cloud sales partner, providing licensing and services across the Google technology stack.

Together, we use data to inspire amazing advertising.

Fresh Direct

The perishable food was bought according to future demand to avoid spoilage

2x

Reduction in food waste

Cricket Wireless

Agency

Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud

Ali Van Eerden

Director, eComm Analytics & BI, Wolverine Worldwide

"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"

See More Case Studies

Latest Insights and Education

Web vs. App Tracking in GA4

Web vs. App Tracking in GA4: Key Differences, Tools & Best Practices

Ricardo Cristofolini

Senior Implementation Specialist, Data Solutions

Jun 11, 2025

Read More

How to Track iFrame Content with GTM and GA4 Using postMessage

Rob English

Lead Implementation Specialist

Jun 4, 2025

Read More

Google Ads and Analytics AI Agents: Smarter Marketing or Risky Move?

Monika Boldak

Associate Director, Marketing

Jun 3, 2025

Read More

More Insights

Let's Unlock the Power of Data Together

Connect with us and start shaping your brand's tomorrow.

Get in Touch

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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

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